A WordPress block theme for jewelry makers

A site where
your work comes first.

Genva Craft is for makers who work on their own. Photographs lead. Online shops, stockists and orders sit together in one place, and every work can have a button to buy it, a button to ask about it, or both.

9,800 JPY (≈ $62) Sales run from time to time

  • No plugins required
  • Dark mode toggle
  • Two front pages
The Genva Craft front page. The site name in the centre, with Works, Shops, Event, About and Contact below it. A wide photograph of a gold ring with a garnet on a dark slate fills the page

Why

“Where can I buy this?”
Answered on one page.

A maker’s pieces are sold in many places at once: online shops, stockists, markets. So the theme gathers where to buy and how to ask in one place, and visitors never have to hunt for it.

  • 01

    Photographs lead

    The front page opens with a full-width photograph. Text and ornaments stay quiet.

  • 02

    Where to buy, in one place

    Online shops, stockists and orders sit side by side in a single section.

  • 03

    Two buttons on every work

    “Buy on minne” and “Ask about this piece”. Keep both, or only one.

  • 04

    Markets and exhibitions

    Upcoming events show their date large. Past events can be greyed out.

Features

Features

Works are posts. Where to buy and the maker’s story are pages. The only thing that keeps growing is your works.

  • SHOP LINKS

    Social and shop links, entered once

    Enter your Instagram, X, Facebook, LINE, minne, BASE and Creema addresses in Appearance > Shop Links, and their icons appear in the footer. Empty ones are not shown.

  • FRONT PAGE

    Two front pages

    One for makers who sell finished pieces, one for makers who take orders. Choose when you create the page.

  • WORK

    A starter for each work

    Four photographs, a table of material and size, a description and the buttons. Leave the price empty and its row disappears.

  • GALLERY

    Tap to swap photographs

    On a work’s page, tapping a small photograph swaps it with the large one. The large one opens full screen.

  • WORKS LIST

    Masonry or bento

    A masonry that follows each photograph’s height, or a bento grid of large and small tiles. Switch with a block style.

  • STYLE & DARK

    Three colour schemes and dark mode

    The default ivory and gold, plus Noir and Bordeaux. Each has its own dark colours.

Front Page

Made and sold,
or made to order

Choose a starter in Pages > Add New and the whole front page goes into the content. Every section is ordinary blocks, so you can reorder or delete them.

Each section is also a pattern of its own, for adding one later.

A / MADE AND SOLD

Front page: made and sold

For makers who sell finished pieces online and at markets

  1. HeroA wide photograph, the maker’s line and two buttons
  2. New worksThe six most recent works, read from the posts
  3. Where to buyOnline, stockists and orders in three columns
  4. EventsUpcoming markets, with the date set large
  5. About the makerThe workbench and a short introduction
  6. WorkshopA notice for classes at the workshop
B / MADE TO ORDER

Front page: made to order

For makers who take orders and make each piece one at a time

  1. HeroA wide photograph, the order line and a button
  2. Order statusWhether orders are open, and how long they take
  3. Past worksExamples of what can be ordered
  4. How an order worksThe steps as a vertical timeline
  5. Remakes and repairsRemaking inherited jewelry, and repairs
  6. AtelierWhere and when meetings take place
  7. Ask about an orderOne button to the contact page

Pages

Every page you need,
from a pattern

Open Pages > Add New and a pattern picker appears. Use the slugs below, and the links in the menus and on the buttons work without editing.

PageSlugPattern to pick
HomehomeFront page: made and sold / made to order
Works (list)worksNone (set it as the posts page)
Where to buyshopsPage: Where to buy
EventseventsPage: Events
AboutaboutPage: About
OrdersorderPage: Orders (if you take orders)
ContactcontactPage: Contact

Each work: four photographs and a details table

Works are written as posts. Choose the “Work” pattern in a new post: photographs on the left; category, title, a table of material and size, a description and the buttons on the right.

Each work can have a price. Leave it empty and the price row is not shown at all. Tags such as “Sold” or “Made to order” appear as small badges on the card in lists.

Mobile & Dark

On a phone, and at night

Large photographs on a phone, too

On narrow screens the menu folds into a single button. Photographs keep the full width of the screen.

Headings are set in a Mincho typeface and Latin text in a slender serif. Both are bundled with the theme, so no external font service is used.

Genva Craft on a phone. Below the site name, the dark mode toggle and the folded menu button: the garnet ring photograph and the Japanese heading

Dark mode, with gold as the accent

In the dark colours, buttons, Latin labels and lines turn gold. Every text colour has a contrast of 4.5:1 or more against its background.

Visitors choose dark mode with the button in the header. It does not follow the device setting.

The Genva Craft front page in dark mode: the ring photograph and a white heading on black, with a gold button

Noir and Bordeaux, too

Choose them in Appearance > Editor > Styles. Noir is set on black; Bordeaux is white with a bordeaux accent. Both have their own dark colours.

The front page with the Bordeaux style: a white background with bordeaux Latin labels and a bordeaux button

Setup

Set it up in this order

Everything happens in the WordPress admin. No code to write.

  1. Activate

    Upload the zip and activate the theme.

  2. Shop links

    Enter the addresses of the social accounts and shops you use.

  3. Your name

    The site title appears in the header and the footer.

  4. Permalinks

    Choose “Post name” and save.

  5. Front page

    Pick one of the two starters and set it as the homepage.

  6. Works list

    Create an empty “Works” page and set it as the posts page.

  7. Other pages

    Pick a pattern and publish with the slug in the table.

  8. Contact form

    Place your form plugin’s block in the frame on the Contact page.

Step-by-step instructions are in the documentation (Japanese). The readme.txt in the theme has the same steps in English.

Spec

Requirements

No external font service is used. Shippori Mincho for headings and Cormorant Garamond for Latin text are bundled with the theme; body text uses the visitor’s system fonts.

Theme typeBlock theme (full site editing)
WordPress6.7 or later (tested with 7.1)
PHP7.4 or later
Required pluginsNone (a form plugin only if you add a form)
UpdatesFrom the WordPress admin
LanguagesEnglish, with a Japanese translation included
LicenseGNU General Public License v3.0 or later
Version1.0

FAQ

Frequently asked questions

Are the demo photographs included?

No. The photographs on the demo site and in the screenshots are AI-generated images and free stock photographs. The theme includes three placeholder images (SVG). Replace them with photographs of your own work.

Does the theme include an online shop?

No. Payments and stock are left to shops such as minne, BASE and Creema. The buy button on each work takes visitors to that piece in your shop.

Is there a contact form?

No. Sending mail is a plugin’s job. The Contact page has a marked frame where you place your form plugin’s block.

How do I show that orders are paused?

On the order status band, change “Taking orders” to something like “Orders are paused until March”.

How do I mark an event as ended?

Select the event’s group, open Advanced in the sidebar, and add events__item--past to Additional CSS class(es). The date turns grey and the day is struck through.

How do I switch the works list to the bento grid?

In Appearance > Editor > Templates, open the works list template, select the Post Template block and choose “Bento” under Styles. Choose “Default” to go back to the masonry.

Does dark mode follow my computer’s setting?

No. Visitors switch it with the button at the right of the header. Their choice is kept in their browser for the next visit.

Will theme updates erase my edits?

No. Edits made in the Site Editor are stored in the database, so updates do not erase them. A template saved once, though, stops following the theme’s file. To go back, choose “Clear customizations”.

Price

Genva Craft

9,800 JPY (≈ $62)

Sales run from time to time. See the product page for the current price.

  • Two front page starters
  • Five page starters
  • A starter for works (the price row shows only when filled)
  • Thirteen sections usable on their own
  • Social and shop links, entered once
  • Three colour schemes and a dark mode toggle
  • Updates from the WordPress admin